Attention: chief innovators, early adopters and event planners!
The world is changing at an unparalleled pace, breeding a different type of consumers - a conscious consumer whose emotions and spending habits have shifted. All the while, we are facing macro issues ranging from climate change to global unrest – and an imminent need to regenerate people and the planet. So, wherein lies the opportunity for business - and what does it all have to do with evolutionary psychology? In this talk, Lindsay illuminates five key cultural trends, the mega trend binding them, best-in-class brand activations from around the globe, and strategic solutions businesses can adopt to amplify their impact – and transcend brand affinity.
Amidst pandemic fallout, artificial intelligence, the experience economy, and the maker's movement, we are witnessing disruption in the world of retail. Consumers are shopping differently as the channel mix and digital landscape evolves post-pandemic. All the while, competition for the consumer's dollar is higher than ever. Adaptation is a must. How can businesses pivot to create a resonant retail experience, and reach the next generation of consumers - and what does it all have to do with fundamental human needs? Lindsay explores the retail landscape through the lens of evolutionary psychology and opportunities for brands and business leaders to flourish within.
We are entering a new era of consumerism, one that’s been shaped by artificial intelligence and a global pandemic. This is breeding a different type of consumer, one whose emotions and spending habits are shifting. The events of the past few years gifted us the space to transform and grow. It is the brands that serve this transformation that are outperforming their peers and will continue to thrive in today's AI-enabled climate, giving rise to the “self-actualization economy”. In this mind-bending talk, Lindsay illuminates a growing trend, its business implications and her personal journey towards it.
Lindsay Angelo is an award-winning Growth Strategist, Futurist, and TEDx speaker. Named a Woman to Watch and Global Innovation Leader, she's passionate about partnering with purpose-driven professionals and brands to build their strategic thinking muscles and craft their growth strategies. A born entrepreneur, Lindsay is the creator of a signature blueprint for driving brand growth and impact. She's advised entrepreneurs and celebrities through to Fortune 500 companies including lululemon, the LEGO Group, Unilever, Snapchat, WeWork and the Human Potential Institute. A former NCAA athlete, wellness warrior and dual citizen of Canada and the US, she sits on the Advisory Board for World Business Research and contributes to a variety of media houses including CBS, The Globe and Mail, Retail Executive, and the National Post. She believes magic happens where logic meets intuition, where the rational meets the emotive & where facts meet insights.